American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions

Mickey Alam Khan

mickey@napean.com

Gap between fashion leaders and laggards increasing: McKinsey
November 22, 2019
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
November 22, 2019
How can premium brands get involved in Black Friday?
November 22, 2019

Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
November 21, 2019
Men struggle to be authentic selves in society: Zegna study
November 20, 2019
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
November 20, 2019

Email, app top channels as US consumers plan majority of holiday shopping online
November 19, 2019
Bentley, Church’s, Smythson, Burberry and dunhill among winners of 2019 Walpole British luxury awards
November 19, 2019
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
November 19, 2019

Why you should be spying on your competitor’s social ads
November 19, 2019
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
November 18, 2019
Altiant’s Meryam Schneider: Luxury Woman to Watch 2020
November 18, 2019

Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
November 17, 2019
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
November 16, 2019
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
November 15, 2019

Value-driven positioning can prompt consumers to switch brands
November 15, 2019
FTC gets serious about misleading influencer marketing
November 15, 2019
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
November 14, 2019

Technology plays vital role in dealership satisfaction
November 14, 2019
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
November 13, 2019
Gold jewelry faces perception hurdle in gaining Gen Z buyers
November 13, 2019

LATEST HEADLINES
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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions