American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
November 8, 2017
How brands and influence marketers can avoid trouble with the FTC
November 8, 2017
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
November 7, 2017

Learnings from China’s Golden Week and how to prep for next year
November 7, 2017
Parfums Mugler aims to pioneer fragrance via sustainability efforts
November 6, 2017
Multichannel and millennial tastes will shape luxury in 2018: Luxury Institute
November 6, 2017

Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
November 6, 2017
Complexion merchandising calls for diversity, guided selling
November 6, 2017
How to engage luxury consumers through experiential marketing
November 6, 2017

Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
November 3, 2017
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
November 3, 2017
Experiential trend opens doors for marketers, spurs haptic feedback
November 3, 2017

Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
November 2, 2017
Strong, emotional storytelling can help create passion brands
November 2, 2017
Delivering creative content means rethinking art of personalization
November 2, 2017

Burberry Foundation funds Oxfam’s Florentine anti-poverty efforts
November 1, 2017
Multichannel retail is ubiquitous, but brands must advertise and incentivize it more: L2
November 1, 2017
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
November 1, 2017

Why emotion is key to ecommerce
November 1, 2017
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
October 31, 2017
Producing loyalty programs without focusing on incentive-based benefits
October 31, 2017

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions