American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Prepping the Web site before your next online ad campaign
September 20, 2017
One-off Gucci dress centerpiece of Björk’s The Gate
September 19, 2017
Dom Pérignon uses prisms, light to drink the stars
September 19, 2017

Kering Group sets business standard for CSR, says Dow Jones
September 19, 2017
Jewelry’s investment option status outshines classic cars
September 19, 2017
Sephora, Net-A-Porter, Nordstrom ranked as leaders in personalization innovations
September 18, 2017

Matchesfashion links with Eco-Age for sustainability program
September 15, 2017
Luxury home sellers must keep residences up-to-date
September 15, 2017
Why luxury marketing does not need to be data-driven
September 15, 2017

Rolls-Royce brings invitation-only art to all through museum sponsorship
September 14, 2017
Sneakers become prominent force in footwear: Fashionbi
September 14, 2017
Digital maturity required before brands can create effective localized content
September 14, 2017

Luxury brands should look beyond the 40-plus crowd
September 14, 2017
Tmall links with NYFW to bring US designers into China
September 13, 2017
Fendi partners with Galleria Borghese to spread Italian culture
September 13, 2017

Watchmakers turn to digital tools to woo watch-averse millennials
September 13, 2017
Hurricanes Irma, Jose ravaged the Caribbean’s hospitality industry, but Miami will bounce back
September 13, 2017
The customer is always right: Improving the customer entitlement inventory
September 13, 2017

Galeries Lafayette, Printemps ramp up neighborhood presence ahead of Olympics
September 12, 2017
BMW expands art fair affiliations with art berlin sponsorship
September 12, 2017
Department stores can use off-price subsidiaries to fight against resellers
September 12, 2017

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions