American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Glenmorangie reintroduces native oysters to purify waters off Scotland’s coast
May 24, 2017
UK tourism not likely to see effects from Manchester Arena attack
May 24, 2017
Selfridges leverages Positive Luxury’s Butterfly Mark to up transparency
May 24, 2017

Shifting attitudes toward material goods consumption see the “good life” redefined
May 24, 2017
Gen Z will only engage with branded content if it is transparent and valuable
May 24, 2017
Luxury brands best placed to take advantage of sustainable practices
May 24, 2017

London luxury goes on botanical safari
May 23, 2017
Increasing nationalism to drive more domestic M&A activity in 2017
May 23, 2017
Chopard continues sustainability journey 20 years into Cannes sponsorship
May 23, 2017

BMW celebrates its history with artful look at the past
May 23, 2017
Avoiding legal issues when using a person’s image for commercial purposes
May 23, 2017
Omega to tout scientific appreciation at Starmus Festival
May 22, 2017

Digital learning curve will sustain luxury’s boom in Middle East
May 22, 2017
Half of all retailers will implement AI tactics in next 3 years: BRP
May 22, 2017
Photos from Luxury Roundtable 2017: Engaging Gens X, Y & Z
May 22, 2017

Luxury loyalty programs for today’s social mobile consumers
May 22, 2017
Dior explores founder’s dual couturier-perfumer role in exhibit
May 19, 2017
Longines Masters moves final leg of show jumping tour to New York
May 19, 2017

CFDA, Barneys eye breast cancer cure through charitable collection
May 19, 2017
Millennials’ luxury spending to increase while boomers’, Gen X’s will decrease
May 19, 2017
Luxury struggles to find balance between visibility and exclusivity
May 19, 2017

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions