American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
SMS KPIs: 7 ways to measure and optimize your program
March 1, 2017
Dior links with Rihanna for charitable initiative
February 28, 2017
Sleeping beauties: How to transform your luxury brand into legend and sell
February 28, 2017

Bricks-and-mortar format will endure retail’s evolution if senses are solicited: Mood Media
February 27, 2017
Despite challenges, Brazil’s luxury market has ramp for growth
February 27, 2017
Lexus, Porsche top automaker dependability rankings
February 24, 2017

Italy’s fashion companies outperformed manufacturing industries in 2015
February 24, 2017
Chatbots help usher in online sales from millennials
February 24, 2017
Givenchy gets personal in Audrey Hepburn-themed fashion exhibit
February 24, 2017

The next evolution of influencer marketing
February 24, 2017
Streetwear influence undeniable as LVMH names design prize shortlist
February 23, 2017
Swarovski to tout craft, sustainability during Hollywood’s biggest night
February 23, 2017

The economics of mobile retargeting
February 23, 2017
Data is the lowest form of management
February 23, 2017
Why luxury brands look to affinity marketing
February 23, 2017

Parsons fashions couture course after Norman Norell archives
February 22, 2017
LVMH launches Innovation Award to give startup luxury entry point
February 22, 2017
Political statements are trending as fashion week takes on current events
February 22, 2017

Gucci streamlines culture of inclusion, diversity in nonprofit partnership
February 22, 2017
68pc of marketers struggle to achieve real-time view of customer
February 22, 2017
How artificial intelligence will transform marketing
February 22, 2017

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions