American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
China’s wealthy drawn to UK brands preferring Harrods, Rolls-Royce: survey
January 26, 2017
Kering lays care, collaborate, create groundwork to become truly sustainable by 2025
January 26, 2017
Tag Heuer cements cycling affiliation via trio of partnerships
January 25, 2017

Efficiency replaces expansion as luxury retail adapts to “new normal”
January 25, 2017
Van Cleef & Arpels gathers artisans to support creativity, ancestral crafts
January 25, 2017
Translating luxury in mobile
January 25, 2017

SIHH leverages social, hosts public for first time amidst waning watch interest
January 24, 2017
Despite common belief, affluent consumers’ real estate decisions lean on practicality
January 24, 2017
What mcommerce retailers can learn from a mobile shopping addict
January 24, 2017

Chaumet puts lens on up-and-coming film talent
January 23, 2017
Fashion brands march with women via social media
January 23, 2017
Chinese interest in luxury has increased by 20pc: Hurun
January 23, 2017

Amazon is 800-pound gorilla in the room that consumers love: Shullman Research
January 23, 2017
The unfamiliar face of women in new luxury
January 23, 2017
Harrods to let waitstaff keep 100pc of tips received
January 20, 2017

Strong luxury brands see significantly more returns for shareholders: BrandZ
January 20, 2017
Ethical transparency relies on brand storytelling, education and humanity
January 20, 2017
Out-of-home media in 2017: Embracing the seismic shift towards audience
January 20, 2017

New faces of luxury: Jennifer Grove, founder/CEO of Repeat Roses
January 20, 2017
Private plane arrivals for inauguration projected to be down from 2009
January 19, 2017
CFDA helps design future of fashion retail alongside Accenture
January 19, 2017

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions