American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
One year after the Digital Advertising Alliance’s mobile privacy guidance
August 30, 2016
Thoughts on Oculus, the Westfield World Trade Center mall in New York
August 30, 2016
Apple, app-ification and the power of chatbots
August 29, 2016

What to look for when buying your first luxury watch
August 26, 2016
Organically shared Facebook content is the new marketing
August 26, 2016
Vogue Paris advocates for fashion’s future with festival launch
August 25, 2016

31.7M Mainland Chinese consumers traveled abroad in H1 2016: report
August 25, 2016
Sephora among brands offering best digital gift card experiences, says RSR
August 25, 2016
Chat bots: Turning SMS into a next-gen engagement platform
August 25, 2016

Why behavior matters more than thought leadership
August 25, 2016
Bloomingdale’s, Lotte New York Palace team to prep kids in need for the classroom
August 24, 2016
Lifestyle benefit beginning to outweigh traditional luxury stories
August 24, 2016

Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
August 24, 2016
Mass automakers present greater competition for luxury brands as consumer sentiment rises
August 24, 2016
Consumers’ retail journey to improve with amplified social media strategy
August 23, 2016

Programmatic branding a missed opportunity as open exchanges subside: Forrester
August 23, 2016
Understanding mobile advertising trends: Smartphone vs. tablets
August 23, 2016
How wireless carriers can compete with Facebook, Google and WhatsApp
August 23, 2016

The problem with mobile games and ads
August 22, 2016
Why Pinterest is a platform that marketers cannot ignore
August 22, 2016
Bloomingdale’s to host in-store fitness classes for annual Fashionable Fundraiser
August 19, 2016

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions