American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Tesla sees first autopilot fatality after more than 130M miles of safe driving
July 1, 2016
Brands must reassess in-store experience to profit from increased consumer spending: GfK
July 1, 2016
Hershey CMO: Marketing now part-art, part-science
July 1, 2016

P&G’s Marc Pritchard: Advertising has terrible reputation … that is why we are trying to re-name it content
July 1, 2016
Emailing the super rich? Here are 10 lessons I learned
June 30, 2016
Foreign buyers spur recovery of Spanish luxury housing, economy: Knight Frank
June 30, 2016

Waldorf Astoria entices golf enthusiasts with access to private courses
June 30, 2016
Chatbots fulfill promise as 65pc of consumers interact with brands: report
June 30, 2016
Ferragamo seeks to preserve Florentine culture in restoration effort
June 29, 2016

Turkish airport subjected to deadliest terror attack in country to date
June 29, 2016
Demographic differences should shape automotive ad strategies: report
June 29, 2016
Digital ad spend sees fastest growth in 7 years, but marketers underestimate power of mobile
June 29, 2016

Swarovski puts crystal collaborations front and center in Shanghai exhibit
June 28, 2016
Geopolitical developments could influence $5.5tn of retail revenue by 2030
June 28, 2016
Ads on newspapers’ sites garner most favorable consumer reaction: report
June 28, 2016

PR and media in rapid mobile-powered transition
June 28, 2016
Fashion mourns the loss of NYT’s Bill Cunningham
June 27, 2016
Brexit implores foreign investors but provokes domestic caution: Knight Frank
June 27, 2016

Loro Piana tours cashmere heritage through classic car race
June 27, 2016
Goodwood fetes BMW installation, Audi array, Jaguar VR
June 27, 2016
Chris Olshan named CEO of The Luxury Marketing Council
June 27, 2016

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions