American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Obama overtime rule affects advertising agencies and media companies
June 1, 2016
Glashütte Original charts seafaring connection in museum exhibit
May 31, 2016
Men more likely jewelry purchasers, women more goal-oriented: Shullman
May 31, 2016

Oversupply halts New York real estate, but ultra high-end flourishes
May 31, 2016
Mobile location data is accurate up to 30 meters: report
May 31, 2016
7 reasons for RFID in luxury retailing
May 31, 2016

Roche Bobois commissions street art for charity
May 27, 2016
Selfridges’ CSR efforts recognized by retail peers for inaugural award
May 27, 2016
50M emerging consumers accessible though entry-level products: Bain
May 27, 2016

What Bono’s One campaign teaches us about business in the new economy
May 27, 2016
New language of anti-authenticity
May 27, 2016
Chanel reads into founder’s history with Venice retrospective
May 26, 2016

Optimizing video advertising in a mobile world
May 26, 2016
Net-A-Porter fetes Ramadan with exclusive edit
May 25, 2016
Debate over short-form vs. long-form content irrelevant
May 25, 2016

Beginner’s guide to altered reality
May 25, 2016
Luxury market pattern to continue for foreseeable future: Bain
May 24, 2016
Pre-recession sales unlikely to return, says MasterCard Advisors exec
May 24, 2016

LVMH’s Les Journées Particulières hashtag reached 25M consumers in 3 days
May 24, 2016
In-China luxury brand Web performance: Not so luxurious
May 24, 2016
Mobile deep linking with URL schemes pave way for Apple Universal Links and Google App Indexing implementations
May 24, 2016

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions