American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
In-store WiFi should avoid one-size-fits-all approach: report
April 12, 2016
Forgetting user engagement during app development leads to failure
April 12, 2016
Louis Vuitton takes cruise show to Rio
April 11, 2016

New York retailers most satisfied with trading performance: Savills
April 11, 2016
Strong digital presence is primary tool in regaining margins: L2
April 11, 2016
New luxury hubs emerge as traditional players slow: report
April 11, 2016

New Clear Channel out-of-home data and analytics tool draws objections from privacy advocates
April 11, 2016
Luxury branding for today’s woman: What has to change
April 11, 2016
Chanel, LVMH most desirable fashion companies for millennials
April 7, 2016

94pc of consumers say luxury should be involved with philanthropic causes: Bain
April 7, 2016
Apple, Amazon are luxury disruptors: L2
April 7, 2016
Top performers emphasizing expansion and digital improvement: report
April 7, 2016

Photos from the 2016 INYT Luxury Conference
April 7, 2016
Effective mobile engagement and why marketers are not applying it
April 7, 2016
Cadillac, CFDA partner to drive retail growth for emerging labels
April 6, 2016

Employee advocacy key to authentic strategic sustainability
April 6, 2016
Beacons bring attribution within reach for brands and retailers
April 6, 2016
Tiffany brand jewelry searched 2.4M times per month
April 5, 2016

Tag Heuer makes music with millennials through Coachella sponsorship
April 5, 2016
Gucci to merge men’s and women’s wear runway shows
April 5, 2016
It’s 4 a.m., do you know where your message is?
April 5, 2016

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions