American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Guess who benefited most from Chinese shoppers in 2015?
December 1, 2015
Burberry most successful apparel brand on digital channels: L2
December 1, 2015
Why mobile delivery’s growth presents challenges this holiday season
December 1, 2015

Finally, Google invents the mobile browser
December 1, 2015
DFS Group leverages crowdsourcing for holiday philanthropy
November 30, 2015
3 big mistakes brands make on mobile
November 30, 2015

Nordstrom, Bergdorf Goodman lead retailers in overall satisfaction: report
November 25, 2015
75pc of successful Instagram posts show product within environmental context
November 25, 2015
Premier Tennis and Virgin Group rally for charity
November 25, 2015

Beacons to influence $7.5B in millennial holiday spending: report
November 25, 2015
How to boost holiday media without overindulging in redundant ads
November 25, 2015
Signs point to Africa and Asia for future luxury hubs: CBRE
November 24, 2015

Marc Jacobs goes to the dogs for holiday charity initiative
November 24, 2015
48pc of affluents plan to gift experience over materials: YouGov
November 24, 2015
App-hopping gives way to integrated mobile experiences in 2016: Forrester
November 24, 2015

Should SMS be taken more seriously for mobile app engagement?
November 24, 2015
Luxury automakers lead the way in effective TV advertising
November 23, 2015
Maserati puts foot on different pedal for charitable auction
November 23, 2015

Retailers’ lack of mobile personalization leads to commerce downfalls: report
November 23, 2015
How to create effective mobile videos
November 23, 2015
Moët Hennessy teaches savoir-faire in latest educational venture
November 20, 2015

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions