American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Millennials’ wealth management preferences differ from boomers: report
August 14, 2015
Talk-worthy, shareable content key to word of mouth amplification: report
August 14, 2015
Social ad budgets should be moved over to media teams: Forrester
August 14, 2015

Why luxury brands must invest more in digital advertising
August 14, 2015
BRIC affluent buy 12pc of secondary homes abroad: report
August 13, 2015
How wearables hold potential for consumers and brands
August 13, 2015

Tips for building a luxury brand on Instagram
August 12, 2015
Gemfields continues transparency efforts via African wildlife conservation
August 11, 2015
Four Seasons furthers continued Asian expansion by hosting design awards
August 11, 2015

Luxury consumer preference for experience over ownership heralds sharing economy
August 11, 2015
Why Bluetooth could be the game-changer in mobile payments
August 11, 2015
Tag Heuer, Cara Delevingne team for Cecil-inspired fundraising effort
August 10, 2015

Luxury’s emerging identity crisis
August 10, 2015
The ultra high net worth’s insight into Art Monaco
August 10, 2015
46pc of retailers making loyalty programs a top priority this year: report
August 7, 2015

Cartier explores Panthère savoir-faire in book, Harrods events
August 7, 2015
Ballet in Balmain: The latest renaissance in luxury childrenswear
August 7, 2015
Holt Renfrew supports Save the Elephants via in-store shop
August 6, 2015

Lane Crawford celebrates 165th anniversary with collaborative campaign
August 6, 2015
Richard Mille expects large crowds for fall automotive event
August 6, 2015
New marketing strategies are needed to target Generation Z
August 5, 2015

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions