American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
3 rules by which to measure mobile creative
April 21, 2014
Bespoke experiential marketing still best way to target ultra-wealthy: report
April 18, 2014
Luxury brands clarify vehicle ambitions at NY Auto Show
April 18, 2014

Dior gives insider access to atelier in documentary
April 18, 2014
Pay per call and mobile search are the future of mobile commerce
April 18, 2014
92pc of affluent consumers made online purchase in Q4 of 2013: report
April 17, 2014

Jaeger-LeCoultre positions its high-jewelry with couture fashion via runway show
April 17, 2014
3 recent market shifts in in-game advertising
April 17, 2014
57pc of affluent consumers look to shop during sales: report
April 16, 2014

Prada revives literary competition to further connect to the arts
April 16, 2014
Mobile display ads: Early data shows that double opt-in does not improve quality
April 16, 2014
Luxury automakers boot up new gadgets for NY auto show
April 15, 2014

46pc of affluent households have taken a cruise in past 10 years: report
April 15, 2014
Gieves & Hawkes drives interest in fashion talk via prize
April 15, 2014
Applying true luxury marketing principles to the broader luxury sector
April 15, 2014

Four Seasons Maui takes to the waves, courts this winter
April 14, 2014
Land Rover expands tailgating at Rolex Kentucky equestrian event
April 14, 2014
If a tweet falls in the forest . . .
April 14, 2014

Montblanc ups range awareness via Meisterstück ninetieth anniversary capsule
April 11, 2014
Go ahead, admit it: these new PC sites suck
April 11, 2014
Perception of invulnerability leads to highly-strategic shopping trends: survey
April 10, 2014

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions