American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Columbia, Parsons view Dior stylist as link between brand and consumer
December 16, 2013
Bovet launches first US boutique with 50 exclusive timepieces
December 16, 2013
British designers customize sweaters for charity to show philanthropic nature
December 16, 2013

49 pc of ultra-affluent US consumers prefer American products and services: study
December 16, 2013
Delivering on the promise of privacy for advertisers
December 16, 2013
LVMH shows dedication to Chinese consumers with training program
December 13, 2013

Columbia, Parsons students develop Balenciaga boutique launch strategy
December 13, 2013
L2 Think Tank recaps year, forecasts 2014
December 13, 2013
Exhibits not likely to introduce brands to new audience
December 13, 2013

Hennessy entices holiday gifting with limited-edition charity bottle
December 13, 2013
Predictive advertising: Informed efforts for optimized results
December 13, 2013
Peninsula Hotel draws on original gala celebration for 85th anniversary
December 12, 2013

Ritz-Carlton blends Make-A-Wish campaign with larger philanthropy vision
December 12, 2013
Mobile ad measurement: The impediment to mobile ad industry scale
December 12, 2013
Chanel shows collection and film in Dallas to reaffirm relationship with US
December 11, 2013

How to predictively target mobile buyers: Evolution of ad targeting
December 11, 2013
Predictive mobile real-time bidding: The killer app for Big Data
December 9, 2013
Burberry leads digital fashion pack for third straight year: L2
December 6, 2013

Tag Heuer fetes 2013 McLaren collaboration with $14K watch
December 6, 2013
NetJets flys in force to Art Basel Miami
December 6, 2013
Key tips for a mobile-first approach to marketing
December 6, 2013

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions