American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Luxe event in Singapore highlights behavior unique to wealthy Asian consumers
April 29, 2013
Implications of Facebook Home for marketers
April 29, 2013
5 factors to consider when building an app
April 26, 2013

Why a cognitive approach is key to luxury marketing
April 26, 2013
36pc affluent consumers discover luxury by chance: American Express, Harrison Group
April 25, 2013
7 tips to build a mobile-friendly social media presence
April 24, 2013

How the FTC’s revised dot-com disclosures affect online, social and mobile advertising
April 24, 2013
62pc of affluent adults prefer to purchase online: report
April 23, 2013
Survey the luxury brand by its weakest point of execution
April 23, 2013

One-third of retailers see more than 20pc of traffic coming from mobile: report
April 22, 2013
Strategies to create an in-game mobile advertising campaign
April 19, 2013
Merits of the rewards-based advertising model
April 18, 2013

Gucci shows digital dominance in Japan: L2 Think Tank
April 17, 2013
5 factors to consider before entering mobile commerce
April 17, 2013
Chanel vs. Bergdorf Goodman: Twitter personas and the perception of luxury
April 17, 2013

Ultra-affluent consumers spent 14.1pc less on luxury 2009-2012: Unity Marketing
April 16, 2013
Ferragamo pushes made-to-measure service via in-store showcase
April 15, 2013
Leveraging mobile to service multichannel customers
April 15, 2013

Cutting through the noise in today’s saturated app market
April 12, 2013
LVMH triggers emotional brand connections via behind-the-scenes events
April 11, 2013
Does mobile POS increase data security risks?
April 11, 2013

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions