American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
63pc of affluent consumers want to opt out of online tracking: Luxury Institute
March 13, 2013
Avoiding lower click-through rates tied to emails viewed on mobile devices
March 13, 2013
More precise mobile location targeting use by advertisers is skyrocketing: report
March 12, 2013

Retailer enthusiasm for mobile payments tempered by power struggles in industry
March 12, 2013
Why A/B testing for mobile messaging is a must
March 12, 2013
John Varvatos leverages designer personality via HuffPost Style, SXSW chat
March 11, 2013

Online reviews to influence affluent travelers over peer recommendations: report
March 11, 2013
Ritz-Carlton targets sports fans with basketball charity package
March 11, 2013
Treat mobile holistically rather than as a silo
March 11, 2013

Financially-confident consumers to spend on travel, auto in 2013: report
March 8, 2013
Diane von Furstenberg drives boutique traffic with International Women’s Day offers
March 8, 2013
Stepping up to the challenge of mobile ad monetization
March 8, 2013

California attorney general regulates mobile marketing privacy standards
March 7, 2013
Dior, Prada gain most post-Oscar buzz among China’s digital consumers: report
March 6, 2013
The missing link in QR code and Facebook marketing
March 6, 2013

Cartier boosts brand appeal by supporting women entrepreneurs
March 5, 2013
Mobile Commerce Daily’s Mobile Commerce Outlook 2013
March 5, 2013
Finding in-market affluence
March 5, 2013

Gucci taps women’s empowerment, star power for global CSR program
March 4, 2013
When is the best time to send a text message?
March 4, 2013
Rolls-Royce secures future talent through education initiative
March 1, 2013

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions