American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Four Seasons delights guests with International Women’s Day offers
March 1, 2013
Mobile apps and the year of adaptation
March 1, 2013
Tracking mobile offers from eyeball to purchase
February 28, 2013

Raymond Weil fetes BRIT Awards partnership with limited-edition timepieces
February 27, 2013
Making sense of mobile commerce between NFC, GPS and bar codes
February 27, 2013
Mandarin Oriental boosts foot traffic via Art Basel partnership
February 25, 2013

Do not strand your sales force – mobilize them
February 25, 2013
56pc of affluent Internet users made online holiday purchase: report
February 21, 2013
Facebook’s mobile opportunity this year with social context
February 21, 2013

Luxury hoteliers’ mobile apps become adolescents
February 20, 2013
One-third of luxury marketers fail to optimize mobile commerce: L2 Think Tank
February 19, 2013
Why be mobile-first when you can be mobile-always?
February 19, 2013

Washington’s Willard Hotel targets history enthusiasts via upscale “Lincoln” screening
February 15, 2013
Advertising law issues that marketers can expect this year
February 15, 2013
Rebecca Minkoff targets female millennials via Bloomingdale’s event
February 14, 2013

36pc of Gen Z pays more for products consistent with an image: Forrester
February 14, 2013
Mobile commerce in the bricks-and-mortar context
February 14, 2013
American Express Publishing Luxury Summit to focus on innovation
February 13, 2013

Key factors to consider in mobile strategy goals
February 13, 2013
Viceroy Anguilla draws epicurean travelers with celebrity chef event
February 12, 2013
6 under-utilized Facebook opportunities for luxury hoteliers
February 12, 2013

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions