American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
How luxury automakers can find the right media mix for model reveals
October 8, 2012
QR codes beat out direct mail in driving response: report
October 8, 2012
Mobile closes the gap between bricks and clicks
October 8, 2012

Burberry continues digital domination, tops fashion IQ study: L2 Think Tank
October 5, 2012
Loyalty programs must go mobile
October 5, 2012
Making mobile sites more search-friendly
October 4, 2012

40pc Chinese consumers intend to spend more in next year: BCG
October 3, 2012
Macallan taps Annie Leibovitz for limited-edition bottle designs
October 3, 2012
Ultra-affluents most likely to spend money on travel, electronics: study
October 2, 2012

Elliman partners with Humane Society for penthouse showing
October 2, 2012
What you need to know about HTML5 vs. native apps
October 2, 2012
G.H.Mumm taps experiential marketing for branded events
October 1, 2012

Transitional marketing and the connected screen
October 1, 2012
Mercedes marketing pushes it to top of customer perception: study
September 28, 2012
Rolls-Royce boasts Art Deco roots via bespoke collection reveal
September 28, 2012

Harrods aims for local foot traffic through Biennale des Antiquaires exhibit
September 28, 2012
5 mobile rich media tips for retailers
September 28, 2012
Top 10 most common mistakes in social media
September 26, 2012

Ralph Lauren flaunts craftsmanship through Harrods handbag event
September 25, 2012
Mobile apps: Speak consumers’ languages or risk losing commerce opportunities
September 25, 2012
John Walker & Sons targets young millionaires in Asia-Pacific yacht tour
September 24, 2012

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions