American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Brands move closer to luxury customers with online video
June 8, 2012
Publishers should not be intimidated by mobile advertising
June 7, 2012
Ferragamo first to tap the Louvre for live-streaming resort show
June 6, 2012

Moving from app cost per install to profit per install
June 6, 2012
55pc luxury spending now experiential purchases: BCG
June 5, 2012
Only 22pc footwear brands have good grasp of digital channels: report
June 5, 2012

FTC’s application of online disclosure guidelines to emerging digital and mobile media platforms
June 5, 2012
Consistency and multi-touchpoint experience design
June 4, 2012
Breguet ties innovation, aviation with Intrepid event
June 1, 2012

New ambient social apps enable brands to proactively connect with those nearby
June 1, 2012
80pc affluent spenders now on lower-income end: report
May 31, 2012
Should retailers have a mobile payments strategy?
May 31, 2012

Mobile’s role in delivering real-time product feedback
May 30, 2012
SMS has eight times the response rate of email: study
May 29, 2012
Understanding the political mobile campaign
May 29, 2012

Chanel, BMW excel in global branding, local customization: study
May 25, 2012
St. Regis curates exclusive Diamond Jubilee package, viewing party
May 25, 2012
The correct way to implement QR codes
May 25, 2012

Mercedes boosts visibility via interactive PGA experience
May 24, 2012
Key traits of mobile commerce leadership
May 24, 2012
Louis Vuitton is most valuable luxury brand: Top 100 list
May 23, 2012

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions