American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Navigating the inherent challenges of creating a mobile app
April 9, 2012
PPR, Balenciaga leverage public awareness through museum exhibit
April 6, 2012
Triggered emails see 96pc more opens than regular campaigns: study
April 6, 2012

Calculating the ROI of a mobile marketing campaign
April 6, 2012
Jenn-Air leverages sponsorship for customer facetime
April 5, 2012
Luxury brands should invest in Latin America
April 5, 2012

How mobile and social media can drive luxury hospitality brand loyalty
April 4, 2012
This is the year of mobile advertising
April 3, 2012
Mercedes-Benz aims at teens, parents through free driver education
April 2, 2012

SMS: The new global marketing phenomenon
March 30, 2012
How mobile analytics can work
March 29, 2012
Four standout expectations from branded apps: Part 2
March 28, 2012

Four standout expectations from branded apps: Part 1
March 27, 2012
Four Seasons tops competitors for site reviews, social media savvy
March 26, 2012
How a year in the life of mobile can equal a lifetime
March 26, 2012

New York Palace celebrates springtime with Lindt promotion
March 23, 2012
Four rules of mobile CRM
March 23, 2012
Mobile is a state of mind, not a buzzword
March 22, 2012

Land Rover celebrates US anniversary with New York Auto Show push
March 21, 2012
When do QR codes work?
March 21, 2012
Louis Vuitton, BMW tower over competitors for global brand recognition: study
March 20, 2012

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions