American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Countering the Groupon effect and linking tactics to strategy
August 18, 2011
Mobile Web design pitfalls
August 17, 2011
Barneys emphasizes local roots with 9/11 charity for Fashion’s Night Out
August 16, 2011

What is the current thinking on mobile commerce?
August 16, 2011
The many flavors of social, local, mobile
August 15, 2011
5 obstacles to mobile coupon adoption
August 12, 2011

Mobile wave in a sea of digital change
August 11, 2011
How gamification can drive levels of consumer engagement
August 10, 2011
Four Seasons demonstrates social responsibility with guest volunteer program
August 9, 2011

How to actualize mobile’s promise
August 9, 2011
Jaeger-LeCoultre leverages film festival influence to market products
August 8, 2011
76pc of eco-friendly consumers are affluent: study
August 8, 2011

Kiehl’s pledges $100,000 for AIDS research through US East Coast motorcycle ride
August 8, 2011
How to stop QR codes from becoming a marketing gimmick
August 8, 2011
How to merchandise a mobile store
August 5, 2011

BMW encourages sustainability discussion with worldwide press
August 4, 2011
Chinese consumers disappointed by luxury Web sites: study
August 3, 2011
Creating mobile opportunities within email marketing
August 3, 2011

Affluent consumers have 61pc digital ad engagement: study
August 2, 2011
3 ingredients to build a successful mobile marketing campaign
August 2, 2011
Multichannel marketing brings average consumer spend up 14pc: study
August 1, 2011

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions