American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
BMW, Audi, Lexus top Facebook IQ study
June 3, 2011
Email open rates up 4.2 percent: study
June 3, 2011
The dirty little secret about mobile apps
June 3, 2011

Low consumer confidence study does not affect luxury consumers
June 2, 2011
Cause for queasiness over the mobile wallet?
June 2, 2011
How to create new engagement for abandoned apps
June 1, 2011

67pc Twitter users click-through Tweets to branded Web sites: study
May 31, 2011
Why mobile ad verification is essential
May 31, 2011
3 core elements of mobile advertising campaigns
May 27, 2011

Gen Z members likely to buy counterfeit products to get closer to brand: research
May 26, 2011
Digital, social media main focus of Luxury Interactive conference
May 26, 2011
Next wave of mobile marketing: NFC, QR codes and location-based technology
May 26, 2011

More than half of newspapers offer mobile advertising: study
May 25, 2011
Book excerpt: Putting the Luxe Back in Luxury
May 24, 2011
Why search position matters in mobile
May 23, 2011

Which mobile channels should brands support?
May 20, 2011
Maintenance of customer relationships key concern at Luxury Interactive conference
May 19, 2011
Why marketing programs should begin with mobile
May 19, 2011

Tablets beat smartphones for mobile shopping: study
May 18, 2011
How retailers should handle a mobile-empowered customer
May 18, 2011
Only 14.7pc retailers inquire reasons for email opt-out
May 17, 2011

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions