American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Luxury consumer spending to rise 8pc to $359B this year: American Express
April 18, 2011
50pc affluent consumers do not use social media: Affluence Research Center
April 18, 2011
Branded mobile apps or group apps?
April 18, 2011

Louis Vuitton pops up retail store during Cannes Film Festival
April 15, 2011
A new mobile metric: RVC = Rank Vs. Competition
April 15, 2011
Mobile Web vs. mobile app: When and why
April 14, 2011

Lexus promotes vehicles, chauffeurs travelers via hotel partnership
April 13, 2011
Legal and regulatory risks associated with the growth of mobile marketing
April 13, 2011
Louis Vuitton, Rolls-Royce win big with site performance: expert
April 12, 2011

Dolce & Gabbana strengthens brand-consumer relationship with T-shirt contest
April 12, 2011
How to measure mobile advertising success
April 11, 2011
Mercedes-Benz targets polo fans with Big Brothers Big Sisters support
April 8, 2011

Targeting is the future of mobile advertising
April 8, 2011
Ralph Lauren tags Parkinson’s foundation with merchandise sell
April 7, 2011
What rock ’n’ roll can teach us about mobile and social marketing
April 7, 2011

Mobile vs. online ad campaigns: Leveraging differences
April 6, 2011
Tod’s extends commitment to design with Salone del Mobile exhibit
April 5, 2011
How to get hired in the luxury market
April 5, 2011

Nordstrom, Toms partner for “One Day Without Shoes”
April 4, 2011
Trends and data for the three screens – TV, Internet and mobile
April 4, 2011
Lexus targets epicureans with first culinary effort
April 1, 2011

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions