American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
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September 23, 2019
Luxury labels embrace casualization to reach China’s youth
September 23, 2019
In conversation with Giulio Capua, luxury group publisher at Meredith
September 23, 2019

New Luxury Item podcast: Featured guest is Luxury Marketing Council CEO Chris Olshan
September 23, 2019
Rolls-Royce hosts art auction on production line
September 20, 2019
Rimowa stages first historical retrospective at Sotheby’s
September 20, 2019

Luxury shoppers looking to feel valued, find value this holiday season
September 20, 2019
“Faux omnichannel” shopping still persistent among retailers: BRP
September 20, 2019
4 trends turning the streaming business on its ear
September 20, 2019

Chanel taking next cruise show to Capri
September 19, 2019
Sephora, Nordstrom lead in personalization rankings
September 19, 2019
Optimizing human flow: Making the most of data and experiential marketing
September 19, 2019

The rise and fall of virtual fashion
September 18, 2019
Advertising to black consumers on the decline as their spending power grows
September 18, 2019
Oscar de la Renta teams with Dream Foundation on fundraising fete
September 17, 2019

Four Seasons to stage “underground playground” in London
September 17, 2019
Seabourn extends UNESCO alliance in preservation push
September 17, 2019
How to save fashion retail
September 17, 2019

Consumers increasingly turning to AI assistants for product advice, customer service
September 17, 2019
American Express adds reclaimed plastic to consumers’ wallets
September 16, 2019
Luxury brands ill-equipped to meet shoppers’ ecommerce expectations
September 16, 2019

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions