American Marketer

What will successful ecommerce marketing look like in 2022?

December 29, 2021

Indian consumers shifting from status signaling to self-transcendence

December 27, 2021

Risks to China’s growth in luxury retail

December 22, 2021

5 factors affecting PR in 2022

December 20, 2021

World War Z: Connecting with the largest generation in US history

December 16, 2021

4 challenges facing retailers this holiday season

October 13, 2021

Introducing Luxury Women to Watch 2022

October 8, 2021

How the pandemic is reshaping luxury and consumer attitudes

October 3, 2021

Of customizers and counterfeits: How genuine customized Nike sneakers can become counterfeits

September 30, 2021

Luxury’s perception evolves as the business grows more inclusive and attainable

September 24, 2021

How Google’s new algorithm could kill your business

September 20, 2021

Typography firm’s legal woes shows problems of protecting creations without IP rights

September 19, 2021

What is the real value of NFTs for luxury brands?

September 5, 2021

Creating the sound of luxury

August 9, 2021

Posting photos to Instagram without a license leads to legal woes for brand

August 1, 2021

Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data

June 27, 2021

The knotty relationship between luxury and CSR

June 7, 2021

How brands can win over Gen Z and millennial shoppers

May 20, 2021

Breaking the chain of gender inequality

May 14, 2021

FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal

May 10, 2021

How brands can use data to make digital experiences more human

April 29, 2021