American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Gucci, Chanel on most affluents’ holiday wish lists
December 24, 2018
Last-minute shoppers flock to bricks-and-mortar
December 21, 2018
FTC should support new privacy paradigm
December 21, 2018

Marriott teams with Hamilton to aid Puerto Rican arts
December 20, 2018
Outlook 2019: Question for luxury brands – Who are you?
December 20, 2018
42pc of young affluents look to brands for cultural inspiration: Highsnobiety
December 20, 2018

Is it time for an mcommerce holiday?
December 20, 2018
Generational understanding crucial for luxury marketers’ success
December 19, 2018
7 reasons why retailers should respond to reviews
December 19, 2018

2 metrics that matter most to retailers’ holiday success
December 18, 2018
Fragrance sector sees gifting turnaround in 2018
December 17, 2018
BCG is 2018 Luxury Researcher of the Year
December 17, 2018

Book excerpt: The Wealth Elite
December 17, 2018
Luxury shifting from material goods to mindfulness: Euromonitor
December 14, 2018
Consumer-centric retail environment calls for data-driven planning
December 14, 2018

Messaging as a platform points to future of conversational experiences
December 14, 2018
The RealReal continues Stella McCartney incentive program after positive results
December 13, 2018
Scarcity preference is learned childhood behavior: study
December 13, 2018

Instagram’s newly unveiled shopping features: What brands need to know
December 13, 2018
Sustainability, wellness driving social conversations in 2018
December 12, 2018
Rewards need to benefit consumers, not just brands: HelloWorld
December 12, 2018

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions