American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Dolce&Gabbana’s recent China scandal: Customers wear your brand values
December 4, 2018
Luxury fashion needs to balance fun with values
December 3, 2018
Preference for personalization extends to booking process
December 3, 2018

We want to be a trendsetter: Lamborghini CTO
December 3, 2018
Why healthcare practices should keep doors open during the holidays
December 3, 2018
Porsche, Boss among brands supporting wildfire relief
November 30, 2018

Millennial Asian, Hispanic Americans growing into powerful luxury force
November 30, 2018
Luxury fashion leaders show optimism amid disruption: McKinsey
November 30, 2018
Guest data vital to personalizing travel experiences
November 30, 2018

Hard sell will not sell: Brands need new approach for luxury consumers
November 30, 2018
Western influencers build brand equity, while KOLs seek sales
November 29, 2018
War of our words
November 29, 2018

Asian travelers value shared experiences
November 28, 2018
EY: In the business of luxury, sexiness still thrives
November 28, 2018
Rethinking fashion’s transparency game plan
November 27, 2018

Balenciaga sued by car-freshener maker for allegedly copying $3 pine tree design
November 27, 2018
Fashion, auto brands encroaching on luxury furniture market
November 26, 2018
How to Design Strong Case Studies
November 23, 2018

The Murky Ethics of Data Gathering in a Post-Cambridge Analytica World
November 23, 2018
Market Research: the Entry-Level Job You Should Take
November 23, 2018
The New York Times ‘Truth’ Campaign Drives Digital Subscriptions
November 23, 2018

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions