American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Brands must be upfront about values to capture socially-conscious consumers
October 24, 2018
Baby boomers, millennials pushing downward slope in luxury detached homes
October 24, 2018
Trump brand takes hit from political persona
October 23, 2018

Luxury investors cannot overlook brands’ Instagram performances
October 23, 2018
Most common misconceptions about GDPR and data processing
October 23, 2018
Chinese ecommerce market becomes even more valuable to luxury brands
October 22, 2018

Adidas called out for fraud on the Trademark Office in Reebok’s RBK case
October 22, 2018
Day’s wrap: Neiman Marcus, Rolls-Royce, Tamara Mellon, Nordstrom, McLaren and 24 Sèvres
October 19, 2018
Consumers still crave human connections amid AI adoption
October 19, 2018

Swiss beauty care brand Valmont meshes love for Berlin gorilla with philanthropy
October 19, 2018
Zegna’s service, trustworthiness stands out among men’s fashion labels
October 18, 2018
Branded residences must focus on experiences amid rapid growth: Knight Frank
October 18, 2018

Developing marketing strategies via machine learning
October 18, 2018
S-word overused, but misunderstood in luxury fashion
October 17, 2018
3 ways to reframe luxury brand touch points
October 16, 2018

Versace picks New York for pre-fall show
October 15, 2018
Vogue Fashion Festival tackles industry’s “new frontiers” in Paris
October 15, 2018
LVMH sees 180K visitors for international open house
October 15, 2018

Loyalty strategies require multigenerational approach
October 15, 2018
Gucci explores cultural appropriation in Shanghai show
October 15, 2018
For luxury brands, holistic sustainability means more than “going green”
October 15, 2018

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions