American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Italy’s potential EU exit has investors, brands on edge
May 31, 2018
Luxury spending feeling a lot like 2007?
May 31, 2018
How luxury brands should approach their Britishness
May 30, 2018

As high-end products on auction rise, Rolex dominates brand searches
May 30, 2018
Digital-meets-human approach aids customer-centric ecommerce: report
May 30, 2018
Louis Vuitton tops rankings of most valuable luxury brands
May 29, 2018

Royal wedding dressing boosts luxury fashion labels
May 29, 2018
Retailers must match customer expectations on omnichannel: report
May 25, 2018
Satta Matturi eyes gap in African-themed jewelry market
May 25, 2018

Gucci moves spring fashion show to Paris
May 24, 2018
Innovation, passion and quality are keys to building an evergreen brand
May 24, 2018
Most consumers do not view lab-grown diamonds as interchangeable with real thing: report
May 24, 2018

Luxury brands must start investing in Gen Z – now
May 24, 2018
Pink bottles, sweet scents top fragrance trends for 2018: report
May 23, 2018
Humans of Fashion Foundation aims for safer fashion industry via connection
May 23, 2018

In luxury, changing consumer habits are of paramount concern
May 23, 2018
Luxury valuation is at peak, but investors must be wary of uncertainties
May 23, 2018
Big ideas, not big budgets, make great luxury advertising: Giovanna Battaglia Engelbert
May 23, 2018

Luxury brands must cultivate legacy without remaining overly stagnant: Tod’s CEO
May 22, 2018
Challenges to EU stability offer opportunity to reaffirm strengths
May 22, 2018
Gen Z desires authenticity, unique experiences from luxury brands
May 22, 2018

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions