American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Why media buying does not need to be hard in this market
May 24, 2016
New federal overtime rules will burden luxury brands, retailers and agencies
May 23, 2016
Life phase and lifestyle complicate generational consumer segmentations: report
May 23, 2016

5 strategic necessities for hosting a successful event: Wealth-X
May 23, 2016
Do not get stuck in mobile limbo
May 23, 2016
Holt Renfrew teams with Kenzo for oceanic cause
May 20, 2016

Sentient Jet bets on Nyquist’s talent with Preakness sponsorship
May 20, 2016
Omnichannel engagement boosts purchase frequency: report
May 20, 2016
Chopard continues “Journey to Sustainable Luxury” with Gemfields’ emeralds
May 20, 2016

Clinton better than Trump for home value growth: survey
May 20, 2016
End of status quo in mobile app acquisition marketing
May 20, 2016
The misappropriation of native advertising
May 20, 2016

Mr Porter captures London’s photogenic side during photo fair
May 19, 2016
Loyalty programs still effective in China, but declining worldwide: report
May 19, 2016
As travel expands, consumer segmentation offers best practice hints
May 19, 2016

Luxury is meaningless. Or why millennials want more than just a brand
May 19, 2016
Sales tips for reaching HR professionals
May 19, 2016
Panerai dives into brand history through Florentine exhibit
May 18, 2016

What is the color of luxury in the 21st century?
May 18, 2016
Retailers’ omnichannel investments exceed consumer expectations: A.T. Kearney
May 18, 2016
Comité Colbert protects French heritage, creativity in member-wide social effort
May 18, 2016

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions